There was a time when the hottest selling thing was Papaya. You can see the fruit in newspapers and billboards. You can hear Papaya on the radio and see it on TV. Almost everyone was crazy about Papaya! Unfortunately, we didn't want to eat the fruit, we wanted it on our skin.
Almost all soaps for sale bore the resemblance to the color and smell of Papaya. Even the biggest names in soaps have their own Papaya variant. The craze even went further when someone released a green Papaya variant claiming to be more effective that the ripe fruit. Their claim? They give Filipino women a chance to become whiter.