Every Filipino is a rice person. Not nice ha, but rice. Then again, sige na nga, you could say nice...generally. :) For a lot of countries in Asia, it has become the foundation of our cultures and the foundation of our very lives. Thousands of years ago our ancestors were eating rice already, and up to now, these grains has been the source of our sustenance.
Admit it, you won't feel fully satisfied if you ate your lunch or dinner without kanin. Somehow you get that feeling parang busog na hindi. Nothing beats ulam and rice. I pity those who try to adapt the American and European culture by not eating rice for whatever reason. They're giving up something that is a part of being a Filipino.